To hide a secret, keep it in plain sight.
Inside a truth is where you hide a lie.
A deed de noir, if bathed in brightest light,
Leaves the palest of shadows few will spy.
An untruth, whispered, will seldom go far,
But if shouted often, becomes a fact.
An average schmuck can become a star,
If you make grand claims, then lie and distract.
Find something that folks are afraid to lose;
Claim the government's taking it away.
Tell them it is critical that they choose
To follow your schmuck, who will save the day.
A few will follow because they're afraid.
A few will follow because they are mad.
Anger and hatred and words loudly said,
Will give them direction they've never had.
But a schmuck is a schmuck, the truth will out,
And an angry mob may be the result.
Frustrated fanatics who scream and shout,
Are the fractured remains of a failed cult.
Though you scatter the fire, some embers glow,
Some remnants burn out, and others anneal.
Some embers are large, so their fire can grow,
But most are shattered, needing time to heal.
But mark my words -- This is wisdom, hard earned:
If you are not careful, you can get burned.
Mick McKellar
January 2021
Building a cult can be relatively easy if you follow a few simple rules and your timing is good. However, if your leader is a schmuck, incompetent, or just unlucky; a failed cult can be a dangerous thing.
Mick
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